From our good friends at SEED Animation Studio London, check this lovely piece.


Watch our man Dan introduce us to renewable gas as he strolls through glorious paper Irish countryside, quaint paper Irish villages and fresh paper Irish pastures… luckily for him and everything in his paper world, it’s not raining.

The very lovely creative genius Hattie Newman built pretty much every prop in this film for Gas Networks Ireland using her signature paper style, for real, before SEED ‘digitalized’ them. They got intimately familiar with all the different types of paper, folds, cuts, tears, bends, creases, wrinkles, crumples and then we replicated all of Hattie’s genius in the world of CGI.

Why on earth did SEED go to such great lengths to build this papercraft world in CG? Simples. Maximum flexibility. Clients love to change things. All the time. So this way they had control of, well, everything, right up to the day of delivery. No putting all the eggs in the basket of a complex-as-feck, 1 shot, 40” stop motion shoot.

The spot was directed by Hattie, while SEED animation directed.  The agency was Rothco.

O, check this making of….

Here’s The Drum’s coverage, and here, full credits:

Director & Designer: Hattie Newman
Production: BlinkArt, Seed Animation Studio
Producer: Kate Myers
Animation Director: Seed Animation Studio
Executive Producer for Seed: Neil Kidney
Agency: Rothco
Agency Producer: Laura Ellis
Richenda Wheeler
Darren Cullis
Vladimir Venkov
Omar Sarmiento Del Barrio
Kornel Makarov
Matt Morris
Chris Banasko
Doug Kennedy