SEED Animation recently directed + produced a 15 sec spot for Hefty’s new product EcoSave through Minnesota agency Periscope. Predominantly known for their plastic picnic tableware, Hefty has made the move into compostable sets.

Periscope’s fun script played heavily into SEED’s strengths through their approach to narrative and brand of humor. In the spot, we follow an ever-growing parade of overly enthusiastic insects and animals who proudly carry aloft the EcoSave product line through a lush summer woodland.

It’s a passionate celebration of nature with nostalgic hand-drawn Fleischer-inspired characters who parade through miniature forest sets in wall-to-wall, multi-watch, blink and you’ll miss it action. In order to create an overall natural tone, the sets were handcrafted and custom built. There are also lots of subtle scenarios that feature animals’ actual behaviours to create a fine balance between the over-the-top carnival and what we would naturally expect to see.

Wonder how they did it ? Check out this nifty behind-the-scenes