CASEY’s Cokau Lab Crushes Car Commercials
Meet Cokau Lab, the award-winning creative studio founded by director / designers Achille Coquerel & Thomas Kauffmann.
Renowned for their innovative approach + uniquely cinematic eye, they seamlessly blend sleek design sensibilities with technical precision, utilizing cutting-edge visual tools and virtual production techniques to redefine automotive storytelling.
Cokau has created sophisticated, high-impact campaigns across luxury, beauty, automotive, food, art + culture. Their work is characterized by a harmonious blend of advanced technical skills - encompassing CGI, VFX, practical effects + emerging technologies - and a visual style that balances real-world elegance, style, clarity + performance.
This fusion results in layered imagery with a strong sense of rhythm, reflecting Achille's background in editing and Thomas's expertise in motion design. Together, they craft sharp, intuitive content that captivates audiences.
Working with a diverse range of clients including Mercedes-Benz, Range Rover, Bentley, Lancôme, TAG Heuer, Pernod Ricard, Audemars Piguet & YSL, Cokau delivers automotive precision with beauty-world polish makes them a standout choice for brands looking to push creative boundaries while staying rooted in premium storytelling
The duo’s fervent dedication to cutting-edge technology, which they explore in their campaigns as well as in experimental films, informs Cokau's unique and ever-evolving visual worlds. Their volumetric stage work, including the Mercedes EQ series shot at Trilith Studios, offers brands an elevated, design-forward look with precise lighting control and full technical flexibility to craft dynamic, high-gloss environments.
Proudly represented in the US by NYC’s motion + stills content shop - CASEY - who offer production + management for directors, photographers + artists producing creative projects across all media. CASEY’s brings talent together with experience + expertise, collaborating with brands, agencies + clients to create original work that pushes the creative envelope while retaining artistic integrity.